Landing Page Creation Brief
I. Business Overview:
1. What is the name of your educational business?
2. Briefly describe the services you offer (e.g., teaching, courses, camps, workshops, etc.).
3. What are your main goals for creating a landing page? (e.g., attract new students, provide information, promote events, etc.)
2. Briefly describe the services you offer (e.g., teaching, courses, camps, workshops, etc.).
3. What are your main goals for creating a landing page? (e.g., attract new students, provide information, promote events, etc.)
II. Target Audience:
1. Who is your primary target audience? (e.g., age group, education level, interests)
2. Are there any specific demographics or characteristics of your ideal customers?
2. Are there any specific demographics or characteristics of your ideal customers?
III. Key Offerings:
1. What are the main programs or services you want to highlight on your landing page?
2. Are there any special features, qualifications, or accolades you want to emphasize?
2. Are there any special features, qualifications, or accolades you want to emphasize?
IV. Unique Selling Proposition (USP):
1. What makes your brand/company/business unique compared to others in your field?
2. What makes your services/products unique compared to your competitors?
3. Are there any special features, qualifications, or accolades you want to emphasize?
2. What makes your services/products unique compared to your competitors?
3. Are there any special features, qualifications, or accolades you want to emphasize?
V. Call to Action (CTA):
1. What specific action do you want visitors to take when they visit your landing page? (e.g., sign up for a newsletter, register for a course, contact you for more information)
2. Do you have any special limited-time offers or ongoing promotions that should be highlighted?
2. Do you have any special limited-time offers or ongoing promotions that should be highlighted?
VI. Content & Media:
1. Do you have any existing content that you would like to include on your landing page? (e.g., testimonials, videos, images, blog posts)
2. Are there any specific visuals or media elements you want to feature prominently?
2. Are there any specific visuals or media elements you want to feature prominently?
VII. Testimonials & Social Proof:
1. Do you have any testimonials or reviews from existing or past clients that you can share?
2. Are there any notable achievements, partnerships, or collaborations that add credibility to your business?
2. Are there any notable achievements, partnerships, or collaborations that add credibility to your business?
VIII. Contact Information:
1. What contact information should be included on your landing page? (e.g., phone number, email address, physical address)
2. Do you have a preferred method of communication for potential clients?
2. Do you have a preferred method of communication for potential clients?
IX. Branding & Design Preferences:
1. Do you have an existing logo, color scheme, or branding guidelines that should be followed?
2. Are there any specific design elements or styles you prefer? (e.g., modern, professional, playful)
2. Are there any specific design elements or styles you prefer? (e.g., modern, professional, playful)
X. Additional Information:
1. Is there any other information or specific requirements you want to include on your landing page?
2. Do you have any concerns about the process of creating your landing page?
2. Do you have any concerns about the process of creating your landing page?
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