Filled Out Brief Example
I. Business Overview:
1. What is the name of your educational business?
French with Mr. Dancy.
2. Briefly describe the services you offer:
1-on-1 and group lessons of French language.
3. What are your main goals for creating a landing page?
Provide information and attract new students.
French with Mr. Dancy.
2. Briefly describe the services you offer:
1-on-1 and group lessons of French language.
3. What are your main goals for creating a landing page?
Provide information and attract new students.
II. Target Audience:
1. Who is your primary target audience?
Students who want to learn French.
2. Are there any specific demographics or characteristics of your ideal customers?
Most students are either business-related to France or wish to study in France.
Students who want to learn French.
2. Are there any specific demographics or characteristics of your ideal customers?
Most students are either business-related to France or wish to study in France.
III. Key Offerings:
1. What are the main programs or services you want to highlight on your landing page?
1-on-1 lessons to prepare for a CEFR French exam: Offers personalized attention and tailored lessons to maximize exam success.
2. Are there any special features, qualifications, or accolades you want to emphasize?
Group lessons for 3-5 participants to prepare for a CEFR French exam: Provides a collaborative learning environment which helps in understanding diverse perspectives and enhances language practice.
1-on-1 lessons to prepare for a CEFR French exam: Offers personalized attention and tailored lessons to maximize exam success.
2. Are there any special features, qualifications, or accolades you want to emphasize?
Group lessons for 3-5 participants to prepare for a CEFR French exam: Provides a collaborative learning environment which helps in understanding diverse perspectives and enhances language practice.
IV. Unique Selling Proposition (USP):
1. What makes your brand/company/business unique compared to others in your field?
Cutting-edge technology used daily for language exposure, authorship of the "French Learning Guidebook," and multiple "Teacher of the Year" awards.
2. What makes your services/products unique compared to your competitors?
I guarantee the result. We set goals in the beginning of the process, and if the student doesn't reach the goal—I guarantee either extra training or full refund.
3. Are there any special features, qualifications, or accolades you want to emphasize?
Extensive teaching experience and proven track record with significant accolades in education.
Cutting-edge technology used daily for language exposure, authorship of the "French Learning Guidebook," and multiple "Teacher of the Year" awards.
2. What makes your services/products unique compared to your competitors?
I guarantee the result. We set goals in the beginning of the process, and if the student doesn't reach the goal—I guarantee either extra training or full refund.
3. Are there any special features, qualifications, or accolades you want to emphasize?
Extensive teaching experience and proven track record with significant accolades in education.
V. Call to Action (CTA):
1. What specific action do you want visitors to take when they visit your landing page? (e.g., sign up for a newsletter, register for a course, contact you for more information)
Sign up for a free 30-minute trial lesson to experience the personalized approach, discuss your learning goals, and ask any questions you may have.
2. Do you have any special limited-time offers or ongoing promotions that should be highlighted?
Offering a limited-time discount on the first month of lessons for new sign-ups.
Sign up for a free 30-minute trial lesson to experience the personalized approach, discuss your learning goals, and ask any questions you may have.
2. Do you have any special limited-time offers or ongoing promotions that should be highlighted?
Offering a limited-time discount on the first month of lessons for new sign-ups.
VI. Content & Media:
1. Do you have any existing content that you would like to include on your landing page? (e.g., testimonials, videos, images, blog posts)
Several student testimonials, a series of instructional videos, blog posts on French culture and language learning tips.
2. Are there any specific visuals or media elements you want to feature prominently?
High-quality images of classroom settings, interactive session screenshots, and infographic summaries of learning modules.
Several student testimonials, a series of instructional videos, blog posts on French culture and language learning tips.
2. Are there any specific visuals or media elements you want to feature prominently?
High-quality images of classroom settings, interactive session screenshots, and infographic summaries of learning modules.
VII. Testimonials & Social Proof:
1. Do you have any testimonials or reviews from existing or past clients that you can share?
I have several positive reviews from past students that highlight successful exam outcomes, a personalized approach, and overall enjoyable learning experiences.
2. Are there any notable achievements, partnerships, or collaborations that add credibility to your business?
Partnerships with French cultural institutes and educational bodies, enhancing the credibility and resource network of the business.
I have several positive reviews from past students that highlight successful exam outcomes, a personalized approach, and overall enjoyable learning experiences.
2. Are there any notable achievements, partnerships, or collaborations that add credibility to your business?
Partnerships with French cultural institutes and educational bodies, enhancing the credibility and resource network of the business.
VIII. Contact Information:
1. What contact information should be included on your landing page? (e.g., phone number, email address, physical address)
Email address and dedicated contact form on the landing page.
2. Do you have a preferred method of communication for potential clients?
Email or scheduled calls for detailed inquiries.
Email address and dedicated contact form on the landing page.
2. Do you have a preferred method of communication for potential clients?
Email or scheduled calls for detailed inquiries.
IX. Branding & Design Preferences:
1. Do you have an existing logo, color scheme, or branding guidelines that should be followed?
I don't have a logo or branded colors, but I really like the color orange—for me, it represents good energy, warmth, and creativity. Plus, I had a professional photoshoot last year, so I have a few great shots we can feature.
2. Are there any specific design elements or styles you prefer?
If there's any statistical data, I'd like to represent it using infographic elements.
I don't have a logo or branded colors, but I really like the color orange—for me, it represents good energy, warmth, and creativity. Plus, I had a professional photoshoot last year, so I have a few great shots we can feature.
2. Are there any specific design elements or styles you prefer?
If there's any statistical data, I'd like to represent it using infographic elements.
X. Additional Information:
1. Is there any other information or specific requirements you want to include on your landing page?
Accessibility features to ensure the website is usable for all potential students.
2. Do you have any concerns about the process of creating your landing page?
I'm worried I won't be able to make my website mobile-friendly.
Accessibility features to ensure the website is usable for all potential students.
2. Do you have any concerns about the process of creating your landing page?
I'm worried I won't be able to make my website mobile-friendly.
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